Sake's Worldwide Surge: Expanding Beyond Traditional Boundaries
Sake’s global presence is rapidly expanding beyond Japanese restaurants, increasingly appearing on wine lists in fine dining and upscale venues worldwide, driven by rising consumer interest, enhanced sommelier education, and expanding export markets.
Premium and artisanal sake varieties are gaining particular popularity in North America and Europe, supported by cultural appreciation and strategic marketing initiatives by Japanese producers.
With the global market value projected to grow steadily at around 4-5% annually through the late 2020s—fueled by innovation, digital outreach, and an expanding presence in over 80 countries—sake is becoming a mainstream premium beverage with diverse culinary pairings and growing appeal among younger demographics.
For full details, see the original article at The Drinks Business
